What He’s Building
Barry’s
The original boutique fitness brand - 100+ studios in 19 countries. Joey spent a decade as Global CEO after rising from instructor, and now guides long-term vision and innovation as Executive Chairman.
Visit Barry's ↗
House 120
A longevity and performance club in New York City for people who treat their healthspan like their most important asset.
Explore House 120 ↗
PRODA
A next-generation protein soda - functional nutrition in a format people actually want to drink. Joey is a co-founder alongside Justin Timberlake, Jessica Biel, Matthew Postlethwaite, and Jeff Church.
Meet PRODA ↗
CrossCourt
A tech-enabled premium basketball fitness and social club founded by Charles Seltzer. Flagship opens in Miami this fall. Joey and NBA All-Star Scottie Barnes are investor-advisors.
Explore CrossCourt ↗
Yala Greek Ice Cream
America’s first authentic Greek ice cream shop, built on family recipes and imported Greek ingredients. Flagship in Georgetown, DC.
Visit Yala ↗
GoShop
Advising the creator-driven commerce company on community, social, and organic marketing.
Explore GoShop ↗
StartOut
The national nonprofit accelerating the growth of LGBTQ+ entrepreneurs through mentorship, access and community.
Visit StartOut ↗
No Strings, Inc.
A padel club company bringing together competitive play, social programming, and player engagement technology. Joey advises on brand development, operational scaling, and the member experience.
Explore No Strings ↗Every venture sits at the same intersection: wellness, hospitality, and consumer culture - built on brand, operations, community, and global growth.
